Welcome to the Rothwein Design Blog

The get-to-the-point, no BS, high value library of knowledge that will leave you feeling like a pro

Starting off the Story Strategy Elements Series is Element 1: Character.

Every story obviously needs a main character, a protagonist, and a hero. In your brand story, who do you think the main character is?

Oh My God Omg GIF - Find & Share on GIPHY

(Hint: it’s NOT you.)

It’s actually your customer! As humans we live our lives through our own first person POV. So, we are always going through the world as the main character. Even when we watch movies with someone who may look and act differently from us, we still project ourselves onto them because we are always the main character in our eyes.

Your brand should reflect this and play into it. In other words, your brand should be customer-centric. Make your customer the main character in the story of how you can help them achieve their goal. The story of your customer is what really matters, not so much the story of your actual brand/business.


Your brand should be customer-centric.


So if you’re not the hero in your own brand, what does that makes you? Good question. It makes you the GUIDE. (Read Story Strategy Element 3: Guide to learn more about this role) Basically, when we position our customer as the hero and ourselves as the guide, we will be recognized as a trusted resource to help them overcome their challenges.

But getting back to the Character, in order to effectively speak to your audience and have them really feel into their role as the character, you need to know WHO your customer is.

What are their demographics(things like age, gender, race, income, etc) and psychographics(things like personality, lifestyle, interests, values, etc)? What does their life look like right now? What do they want their life to look like? How do they feel right now? How do they want to feel? What’s the problem keeping them from achieving the life they want?

Really put yourself in their shoes and imagine what they’re thinking and feeling.

Once you identify who your customer is, ask yourself what do they want as it relates to your brand. The fuel for any story is that the hero wants something. Unless we identify something our customer wants, they will never feel invited into the story we’re telling.

One Story Strategy Element down, 6 to go!

Click below to learn more about the Story Strategy and the other elements that go into making your brand story irresistible to your audience.

What Is The Story Strategy?
Story Strategy Element 2: Problem
Story Strategy Element 3: Guide
Story Strategy Element 4: Plan
Story Strategy Element 5: Call-To-Action
Story Strategy Element 6: Failure
Story Strategy Element 7: Success

Story Strategy Element 1: Character

Story Strategy

JENNA ROTHWEIN

Rothwein Design credits StoryBrand and Donald Miller with acquiring the knowledge of branding and marketing, and the strategy of storytelling used within these areas. I encourage you all to check out his podcast here, his website here, and purchase his book here. Rothwein Design is neither endorsed by nor affiliated with StoryBrand.

Where Did i learn all this awesome knowledge from?

Divine Design

Ambitious Abundance

Breakthrough Brand

Your dream business Awaits

learn more

branding package

custom brand & web design package

website template customization package

learn more

learn more

learn more

A one-of-a-kind offer for one-of-a-kind businesses.

This custom brand & web design experience is saturated with luxury, convenience, & an overwhelming sense of "wow this is easy" from kick off call to final handover.

Your dream website built and ready to launch in a        

day

streamlined, convenient, irresistable

WEBSITE IN A DAY

A website guaranteed to captivate unaccompanied by the big price tag 

Website templates

Website templates that take the stress out of creating a website and actually do their job: attract and convert.

Skip the complicated parts of DIYing your website and jump straight into the fun part! With these templates, easily customize an already gorgeous website to fit your unique brand. And the best part, it’s ready to launch when you are.

shop website templates

Turn the template of your choosing

INTO

The website you’ve always dreamt of

Skip the confusing, frustrating, time consuming set up and jump straight to the fun part!

"She is ridiculously talented and it felt like she was reading my mind through out this whole process."

What can I say? Working with Jenna has been amazing. Besides being a sweet and phenomenal person and such a pleasure to work with; she is ridiculously talented and it felt like she was reading my mind through out this whole process. She took something that means the world to me and took my ideas and made them a reality. 1000/10 would recommend her talents & creativity to anyone looking to update or create their branding.  My branding package is so cute/ to die for and so much better than I could have ever imagined. Jenna is so talented and I loved working with her. I will continue to use her services any chance I can get!

- Erin, wild mane salon

"This whole experience was so fun from start to finish!"

As far as the Website in a Day package we communicated every step of the way & she even let me know I had an issue with my opt-in page that I hadn't even noticed. I 100% recommend Rothwein Design for anyone looking to step away from minimalist branding & go in a funky new direction!

- ANDREA, your obm bestie

"The Website In A Day Package was EVERYTHING I needed!"

Jenna exceeded my expectations in every aspect of this process. I appreciated how organized and easy Jenna made this entire process. I felt most comfortable working with Jenna because of how thorough she was with getting to me, my brand and my journey as an entrepreneur. She did an excellent job at not only designing my website, but making my website the vibe and aesthetic I wanted- fun, approachable and not overwhelming. I could tell that Jenna really took all the information I told her into consideration when designing my website and it came out beautiful! Her support before, during and even after this process has been amazing and I am so excited to work with her more on future projects and endeavors.

- Erin, The melanin method

If you've felt stuck with your branding and can't find anything that feels just right, Jenna is DEFINITELY worth the investment!

Jenna captured everything I have ever envisioned for my brand and more!! Luckily, we're both lovers of everything cottage core and whimsical, so she was able to incorporate those aspects into my branding in the most beautiful way possible! I've been trying to figure out my branding on my own since I created my business, but nothing was really clicking, and everything I shared on my socials just didn't feel like me. I'm so excited to revamp my business with this new branding and love how easy Jenna made this process! (Seriously, the organization of her branding/website copy workbooks is *chef's kiss*) Although I was part of her beta program, I would have fully invested in Jenna, and her craft had I stumbled upon her work at a different time! If you've felt stuck with your branding and can't find anything that feels just right, Jenna is DEFINITELY worth the investment!

- serena, simply serena

"Jenna hit the right balance of insightful creative input and adherence to my vision."

Jenna hit the right balance of insightful creative input and adherence to my vision. That's a rare combination in a designer. I now recommend her to all my friends.

- don, colrcopy

"I am so happy with the logo Jenna created for my organizing business."

I am so happy with the logo Jenna created for my organizing business. She was so patient, taking in all my feedback and making revisions until I was completely happy. I look forward to working with Jenna on future projects.

- jill, stress less professional organizing

"I have received positive feedback from customers about the site."

As a new business owner, I was pleased with Jenna's expert assistance- creating a clean design and giving a professional look to my website. She followed my instructions to the letter, was immediately responsive to my questions and had some great ideas. I have received positive feedback from customers about the site.

- ruth & mark, gallery northeast

"Jenna is very professional and takes her work seriously while simultaneously maintaining a relaxed, comfortable client experience."

Jenna is very professional and takes her work seriously while simultaneously maintaining a relaxed, comfortable client experience. She is highly communicative and always listened to what I had to say.

- Donte, project special

Website in a day

Create my dream website

Create my brand

home

about

services

portfolio

creativity.
design.
branding
strategy.
high vibes.
friendship.
authnticity.
passion.
embracing what makes you unique.

so excited you're here bestie

shop website templates