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Here’s the bottom line: Your customer will not take action unless they are challenged to take action. I know- kind of annoying but that’s just how we work as human beings.

Me Working Out Nicki Minaj GIF - Find & Share on GIPHY

In stories, characters don’t take action on their own. They must be challenged. A story where a woman who needs to lose 30 pounds and simply decides to do it of her own volition, will the audience checked out. Why? Because that’s not how life works. There needs to be a reason. Our character needs to have a son who desperately needs an organ transplant that will only save his life if it’s from her because they’re a genetic match.

Characters only take action after they are challenged by an outside force. This principle is true in the story because it’s true in real life. Human beings take action when their story challenges them to do so. I see so many companies that don’t create obvious CTAs for their customers and it’s a big mistake. (Read The Power Of The “Buy Now” Button to master this cheat code to selling) A CTA involves communicating a clear, direct step your customer can take to overcome their challenge and return to a peaceful life. Without clear CTAs, people will not engage with our brand. (Read 2 CTAs You NEED To Be Using In Your Business to learn more.)

Until we call our customers to action, they will simply watch us. When we call them to action (correctly), they will engage.

Click below to learn more about the Storybrand Strategy and the other elements that go into making your brand story irresistible to your audience.

What Is The Story Strategy?
Story Strategy Element 1: Character
Story Strategy Element 2: Problem
Story Strategy Element 3: Guide
Story Strategy Element 4: Plan
Story Strategy Element 6: Failure
Story Strategy Element 7: Success

Story Strategy Element 5: Call-To-Action

Story Strategy

JENNA ROTHWEIN

Rothwein Design credits StoryBrand and Donald Miller with acquiring the knowledge of branding and marketing, and the strategy of storytelling used within these areas. I encourage you all to check out his podcast here, his website here, and purchase his book here. Rothwein Design is neither endorsed by nor affiliated with StoryBrand.

Where Did i learn all this awesome knowledge from?

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Jenna captured everything I have ever envisioned for my brand and more!! Luckily, we're both lovers of everything cottage core and whimsical, so she was able to incorporate those aspects into my branding in the most beautiful way possible! I've been trying to figure out my branding on my own since I created my business, but nothing was really clicking, and everything I shared on my socials just didn't feel like me. I'm so excited to revamp my business with this new branding and love how easy Jenna made this process! (Seriously, the organization of her branding/website copy workbooks is *chef's kiss*) Although I was part of her beta program, I would have fully invested in Jenna, and her craft had I stumbled upon her work at a different time! If you've felt stuck with your branding and can't find anything that feels just right, Jenna is DEFINITELY worth the investment!

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