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Having trouble being seen as an authority figure within your niche? After you read this post you’ll be well equipped with the tools you need to start being recognized as the authority you are.

No matter what you’re selling, if you don’t position your products correctly, you’ll lose credibility and stunt the growth of your business. To own your market, you’re going to have to do this one thing extremely well: be known for solving a very specific problem.

(PS- It may not be the problem you have in mind.)

Any good entrepreneur knows that they need to solve a lucrative problem boldly and well. There’s a bigger problem than the one you’re solving. It’s just a matter of finding it and shouting how you have the solution from the roof tops.

If you want to be successful in your business, you need to own a problem. People only buy things when they have a problem:

“My toilet’s not working…I’ll hire a plumber.”

“Weeds are taking over my lawn…I’ll hire a landscaper.”

“My finances are too complicated and take up all my time…I’ll hire an accountant.”

Aint Nobody Got Time For That GIF - Find & Share on GIPHY

So if you want your business to grow, you’ve got to own that real estate in your customer’s mind. You need to own the solution to that problem. The best way to do that is to tell people is to say “Okay if you’re struggling with this, you need to buy this.” Be super clear and direct, Don’t be passive in your marketing. People don’t want to have to figure out what you can help them with…ain’t nobody got time for that.

Ask yourself, “What’s the bigger problem here?” And then ask yourself, “Am I perceived as owning the solution to that problem?” “Do I own that mental real estate in people’s minds?” Then figure out the best way to solve that problem. Lastly, TELL YOUR AUDIENCE.

How To Become An Authority In Your Niche

Branding, Business Advice

JENNA ROTHWEIN

Rothwein Design credits StoryBrand and Donald Miller with acquiring the knowledge of branding and marketing, and the strategy of storytelling used within these areas. I encourage you all to check out his podcast here, his website here, and purchase his book here. Rothwein Design is neither endorsed by nor affiliated with StoryBrand.

Where Did i learn all this awesome knowledge from?

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What can I say? Working with Jenna has been amazing. Besides being a sweet and phenomenal person and such a pleasure to work with; she is ridiculously talented and it felt like she was reading my mind through out this whole process. She took something that means the world to me and took my ideas and made them a reality. 1000/10 would recommend her talents & creativity to anyone looking to update or create their branding.  My branding package is so cute/ to die for and so much better than I could have ever imagined. Jenna is so talented and I loved working with her. I will continue to use her services any chance I can get!

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Jenna exceeded my expectations in every aspect of this process. I appreciated how organized and easy Jenna made this entire process. I felt most comfortable working with Jenna because of how thorough she was with getting to me, my brand and my journey as an entrepreneur. She did an excellent job at not only designing my website, but making my website the vibe and aesthetic I wanted- fun, approachable and not overwhelming. I could tell that Jenna really took all the information I told her into consideration when designing my website and it came out beautiful! Her support before, during and even after this process has been amazing and I am so excited to work with her more on future projects and endeavors.

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Jenna captured everything I have ever envisioned for my brand and more!! Luckily, we're both lovers of everything cottage core and whimsical, so she was able to incorporate those aspects into my branding in the most beautiful way possible! I've been trying to figure out my branding on my own since I created my business, but nothing was really clicking, and everything I shared on my socials just didn't feel like me. I'm so excited to revamp my business with this new branding and love how easy Jenna made this process! (Seriously, the organization of her branding/website copy workbooks is *chef's kiss*) Although I was part of her beta program, I would have fully invested in Jenna, and her craft had I stumbled upon her work at a different time! If you've felt stuck with your branding and can't find anything that feels just right, Jenna is DEFINITELY worth the investment!

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Jenna hit the right balance of insightful creative input and adherence to my vision. That's a rare combination in a designer. I now recommend her to all my friends.

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Jenna is very professional and takes her work seriously while simultaneously maintaining a relaxed, comfortable client experience. She is highly communicative and always listened to what I had to say.

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