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So I hear you want your audience to actually join your email list so that you can effectively sell to more people…but you’re not really sure how.

You need a lead generator. (AKA a freebie)

Jimmy Fallon Free Stuff GIF by The Tonight Show Starring Jimmy Fallon - Find & Share on GIPHY

This is free a resource that magnetically attracts people to you business and invites them to take action. This is called a transitional call-to-action. (Read 2 CTAs You NEED To Be Using In Your Business to learn more.) Basically a transitional CTA is like asking a potential customer out on a date. You’re not asking them to commit, but you are asking them to spend a little more time with you.

In order to counter the noise in today’s marketplace, your lead generator must do 2 things:

1. Provide high value for your customer.

2. Establish you as an authority in your field.

Need some help coming up with one?

Here’s 5 types of lead generators for all types of businesses:

1. Downloadable Guide

This is a shockingly an expensive way to generate leads. Get specific. If your local market selling produce, offer monthly recipes or tips for attending a garden.

2. Online Course/Webinar

Creating a brief online course or webinar is involved, but it’s also easier than ever. If you’re an expert on something and want to position yourself at such in your marketplace, offer a free training online in exchange for an email address. By doing so, y’all have positioned yourself as an expert and earned your customers trust. 

3. Software Demos or a Free Trial

This has worked wonders for many businesses. In the early 90s AOL sent demo CDs in the mail with 1,000 hours of free Internet browsing for 45 days. It worked like a charm. The Internet has changed since then, but the marketing principle remains the same.

4. Free Samples

Blue Apron offers ready-to-cook meals that you can order from home. To generate more leads, Blue Apron credits their customers with free sample meals that they can send to friends and family. A number of them try it and they end up becoming buyers.

5. Live Events

If you’ve ever walked into a large pet store like Petco, you’ve likely seen invitations to free dog obedience classes. Even if you are a smaller operation, hosting a quarterly class is a terrific way to build a small database of qualified customers.

Here’s a handful of quick examples:

“5 Mistakes People Make With Their First Million Dollars” (Downloadable PDF gudie)

“Building Your Dream Home: 10 Things To Get Right Before You Build” (An e-book)

“Cocktail Club: Learn To Make One New Cocktail Each Month” (Monthly email)

“Become A Professional Speaker” (Live event or free online course)

So get to work! Create a freebie that intrigues your audience, provides huge value to them, and establishes yourself as an authority in your market.

Ensure your brand and website do their job to catch your dream customer’s eye, increase leads, hit new income goals, and take your business to a whole new level. Leave it to the pros. Take the first step towards your dream life!

How To Create A Freebie That Grows Your Email List

Web Design

JENNA ROTHWEIN

Rothwein Design credits StoryBrand and Donald Miller with acquiring the knowledge of branding and marketing, and the strategy of storytelling used within these areas. I encourage you all to check out his podcast here, his website here, and purchase his book here. Rothwein Design is neither endorsed by nor affiliated with StoryBrand.

Where Did i learn all this awesome knowledge from?

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What can I say? Working with Jenna has been amazing. Besides being a sweet and phenomenal person and such a pleasure to work with; she is ridiculously talented and it felt like she was reading my mind through out this whole process. She took something that means the world to me and took my ideas and made them a reality. 1000/10 would recommend her talents & creativity to anyone looking to update or create their branding.  My branding package is so cute/ to die for and so much better than I could have ever imagined. Jenna is so talented and I loved working with her. I will continue to use her services any chance I can get!

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Jenna exceeded my expectations in every aspect of this process. I appreciated how organized and easy Jenna made this entire process. I felt most comfortable working with Jenna because of how thorough she was with getting to me, my brand and my journey as an entrepreneur. She did an excellent job at not only designing my website, but making my website the vibe and aesthetic I wanted- fun, approachable and not overwhelming. I could tell that Jenna really took all the information I told her into consideration when designing my website and it came out beautiful! Her support before, during and even after this process has been amazing and I am so excited to work with her more on future projects and endeavors.

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Jenna captured everything I have ever envisioned for my brand and more!! Luckily, we're both lovers of everything cottage core and whimsical, so she was able to incorporate those aspects into my branding in the most beautiful way possible! I've been trying to figure out my branding on my own since I created my business, but nothing was really clicking, and everything I shared on my socials just didn't feel like me. I'm so excited to revamp my business with this new branding and love how easy Jenna made this process! (Seriously, the organization of her branding/website copy workbooks is *chef's kiss*) Although I was part of her beta program, I would have fully invested in Jenna, and her craft had I stumbled upon her work at a different time! If you've felt stuck with your branding and can't find anything that feels just right, Jenna is DEFINITELY worth the investment!

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Jenna hit the right balance of insightful creative input and adherence to my vision. That's a rare combination in a designer. I now recommend her to all my friends.

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I am so happy with the logo Jenna created for my organizing business. She was so patient, taking in all my feedback and making revisions until I was completely happy. I look forward to working with Jenna on future projects.

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As a new business owner, I was pleased with Jenna's expert assistance- creating a clean design and giving a professional look to my website. She followed my instructions to the letter, was immediately responsive to my questions and had some great ideas. I have received positive feedback from customers about the site.

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Jenna is very professional and takes her work seriously while simultaneously maintaining a relaxed, comfortable client experience. She is highly communicative and always listened to what I had to say.

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