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A down-to-earth Designer for the eccentric & unique

Out with the

eccentric

IN WITH THE

OLD

,

Meet the creative soul behind Rothwein Design
*WARNING*
You might fall in love with me

hi friend!

learn how jenna can help you

I’m Jenna- the creative spirit behind Rothwein Design. I’m a color outside of the lines kind of gal who creates design for businesses that aren’t afraid to embody the whimsical and quirky in the professional scene.

My vivid imagination and innate creativity have always been a big part of my life. In the same way, I always knew a conventional job would never satisfy me. Entrepreneurship it is! Through a bit of trial and error I finally discovered my passion for brand & web design.

Upon exploring this field of work, I noticed that there was a lack of originality, inspiration, diversity, and- for lack of a better term- pizzazz. Everywhere I looked, business owners were showing up the same. Everything was modern, neutral toned, minimalistic, and…well lackluster. I knew for a fact that there were others like me out there who yearned for some color, authenticity, excitement, and fun in the online business space.

I now loudly and proudly work with like-minded, passionate entrepreneurs who aren’t shy about showing off their whimsical, eccentric, fun, quirky, unique aesthetic.

So if your aesthetic has ever gotten you odd looks or could be considered “weird” by some, you are in the right place my friend- welcome home.

We all have our individual quirks that make us unique. Instead of hiding them away and trying to look like everyone else, let’s use them to your advantage and show case them through your brand.

welcome home

you deserve a killer brand that’s just as unique as your business

I create outside of the box brand + web design for business owners who don’t resonate with the majority of what we see in the online space. If you’re uninspired by the polished, minimalistic, white void of modern design- I’m the creative for you. I bring the fun back into the online space with whimsical, eccentric, quirky, unconventional, funky design that highlights what makes you unique and catches the eye of the right people!

Without an authentic brand for your business, it can leave you feeling unaligned, uninspired, unmotivated, and well just kinda blah. This is a silent killer for businesses. Im here to shake things up and create design that breathes life into your business and makes your ideal client’s heart flutter with excitement upon discovering you.

let's fucking do this thing

Rothwein Design’s Core Values

I create branding and design that feels authentic to my clients, aligned to their business/values, and attracts the right people. Behind every project remains the same core values:

I mean duhhh. Being a graphic designer obviously involves quite a bit of creativity. Although I always like to push things a step further, color outside of the lines, and really use my imagination to design killer branding and web design for my clients.

creativity

individuality & Authenticity

empowerment

strategy

communication & collaboration

longevity

community over competition

creativity

individuality & Authenticity

empowerment

strategy

communication & collaboration

longevity

community over competition

One of the most important factors within what I do is to ensure that my client’s branding and design is truly unique to their individual business. We all have our own little quirks who make us the special individual that we are. When working with me, I highlight what makes you unique and create a stunning brand and website to showcase it. Our goal is to align you with your vibe, authentically make you stand out in your market, and proudly fly your “freak flag!”

creativity

individuality & Authenticity

empowerment

strategy

communication & collaboration

longevity

community over competition

It’s so important that what we create is backed by solid strategy that makes sense for you, your unique business, and your ideal client.

creativity

individuality & Authenticity

empowerment

strategy

communication & collaboration

longevity

community over competition

At Rothwein Design, I’m allll about getting to know YOU. In order for me to create a brand that is authentically aligned to you and your energy, I first have to hear and feel it from you. We work together as a team to discover what makes you unique and attractive to your ideal audience. I’m super into having good communication in all areas of my life, especially with my wonderful clients.

creativity

individuality & Authenticity

empowerment

strategy

communication & collaboration

longevity

community over competition

One of the most gratifying aspect of my work is the sense of empowerment it gives my clients. Through my design, I strive to make my clients feel just as stunning and powerful as the amazing businesses they’ve birthed into the world.

creativity

individuality & Authenticity

empowerment

strategy

communication & collaboration

longevity

community over competition

By creating intentional, authentic, unique branding and design, we ensure the longevity of it. I create design that truly works for your business, your goals, and your success. You’ll love your brand and website for years to come, and so will your audience.

creativity

individuality & Authenticity

empowerment

strategy

communication & collaboration

longevity

community over competition

It can be easy to fall into the competitive trap that comes with being an entrepreneur in the online space. However, I genuinely believe that there is more than enough space for us all. Another’s success does not take away from my own. Especially among us women, it’s vital that we build each other up with support and community.

are we a good fit checklist

You would describe your brand’s aesthetic  any of the following:

eccentric

whimsical

hippie

wacky

funky

witchy

Y2K

vintage

fun

weird

retro

spiritual

earthy

spooky

quirky

Your desire a brand that stands out from the rest, authentically aligns to your vibe, and naturally attracts the right people to your business.

You’re ready for a website that you can proudly direct your audience to where they are able to soak in your distinct vibe and discover everything they need to know about you, your business, and how they can work with you.

You’re so over seeing the modern, minimalistic, neutral toned, uninspired trend and want to spice things up with your business.

You prefer to work with a designer that treats you like an equal and a friend(bc you freaking are). They’re a creative who has a deep understanding of your vibe and what you’re envisioning.

check, check, and check 

Think of me as the creative translator of your vision into reality.

CHeck out Jenna's Playlist

Jenna 101

I currently reside in Upstate NY, but have plans to move south in the next few years as I simply am not built for the cold northern winters. I have a sassy little kitty named Midnight who you’ll see featured on my Instagram story quite a bit. I really vibe with the cottage core aesthetic and lifestyle. I love to go thrifting- my fav sections are the glassware and old lady decor. I really enjoy spending time outside, connecting with nature, and going for walks in the woods. And don’t even get me started on picnics- literally SO FUN! I’m a chronic day dreamer and love to spend time in my imagination- like when I lay in bed at night for 30 minutes imagining a whole plot and scene exactly how I want…I know you know what im talking about.

I’m introverted by nature but still love to make deep connections and go on adventures. I love to chat, im literally an open book- which also means that I can be a bit of an “over sharer”(if you even believe in such a thing). So just a heads up, if we hop on a call be prepared to hear anything fly out of my mouth.

I’m a recovering people pleaser who has learned the value in simply being my unapologetic, authentic self and watching the right people, experiences, and opportunities naturally find their way to me.

the inside scoop

I’m very interested in holistic, naturopathic health and wellness. In 2016 I developed a strange condition where I would experience sudden, intense abdominal pain and would within minutes pass out. I later came to learn that during the episodes my heart would stop. With no aid from doctors, I felt so ill, anxious, and hopeless. But with the huge help from my mother, we figured out that my body is insulin resistant and that consuming carbs(especially sugar), for lack of a better term, fucks me up. Eureaka! I jumped into the keto diet(a very low carb diet) and saw immense improvement. I know keto gets a bad rap because some see it as a trendy diet fad and many aren’t properly educated on it’s health benefits but I can honestly say that it was my saving grace and was the first step in my recovery- and I still get to enjoy some pretty yummy stuff!

Since then I’ve continued to learn more and more about my body and how changing my diet and lifestyle could heal me. I’ve since found intermittent fasting as a means to help my condition as well. Through these changes, I’ve also been able to help heal other issues such as hormone imbalances, pcos, and other menstrual issues. My education and perspective continue to expand and evolve. I am a huge advocate for taking your health into your own hands, dispelling illusions fed to us by our society and western medical practices, and pursuing natural paths of healing.

my health journey

i told you im an oversharer

I like listening to funny podcasts, especially while I work on menial tasks. Here are some of my favs:

✦ Violating Community Guidelines
✦ The Bald and The Beautiful
✦ Jenna + Julien Podcast
✦ Sibling Rivalry
✦ Unhinged w Chris Klemens

My favorite artists are Bille Eilish. Joji, Greta Van Fleet, and Elliot Moss. Catch the vibe and check out my playlist of all my fav songs!

Some of my fav tv shows are

✦ Bob’s Burgers
✦ RuPaul’s Drag Race
✦ The Witcher
✦ Over The Garden Wall
✦ Parks & Recs
✦ Adventure Time

what my dream life looks like

I live in my own very private cottage in the woods that I decorated all myself with pieces from thrift stores along with at least 4 little animal companions. My alarm clock is the birds singing their melodies outside my cracked window. I spend my days doing well, whatever I want. Whether that’s adventuring, resting, designing, hiking, creating, gardening, meditating, cooking, napping, crafting, dancing, thrifting, or couch potato-ing. A few days a week I spend my time and energy creating absolutely stunning, one-of-a-kind brand & web design for my clients who are suchhh a freaking vibe and own amazing businesses. I get to take my work with me as I travel and explore the world, gaining new experiences and perspectives. Can’t forget about the monthly full body massages..maybe bi-weekly. I cook myself yummy meals that nourish my body, that are made with the highest quality ingredients, some from my very own garden. I lay my head on my pillow each night soaking in the immense gratitude for all the people, experiences, opportunities, and gifts I have. Can you imagine it? Pretty great, I know. 

fun facts

Growing up I liked coming up with...interesting Halloween costumes. For example one year I went as a toilet, 80's school picture, washing machine (and yes that is a pair of my brother's underwear on my head thank you)

I’m a Pisces sun, Sagittarius rising, and Gemini moon.

I have a degree in Digital Media.

I'm a homebody by nature but always try to remember to keep going outside my comfort zone.

I used to play field hockey and I miss it so much! GO RIDERS!

I love watching pimple popping videos, especially black heads! Call me a sicko all you want but it's SATISFYING.

Some of my top places around the world to visit are
- New Zealand(and Hobbiton!)
- South of France
- Hawaii
- Switzerland

I've always had an innate love and talent for art and from primary school to college got along really well with my art teachers.
(Shout out to all the quirky, creative art teachers of the world!)

I’m a manifesting generator.

I used to play piano and trombone.

I am...a Twilight fan and you know what- I'm not sorry.

I enjoy spending time alone and taking myself out of dates.

It’s not uncommon for me to wear the same comfy outfit for multiple days in a row if I deem them "still good."

My fav holiday is Halloween.

I feel a special connection to the moon.

I really hate vomiting its like the WORST.

My fav season is autumn.

I'm a tea drinker and hate the taste of coffee.

I love the rain, especially thunderstorms.

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A one-of-a-kind offer for one-of-a-kind businesses.
This custom brand & web design experience is saturated with luxury, convenience, & an overwhelming sense of "wow this is easy" from kick off call to final handover.

Your dream website built and ready to launch in a           

day

streamlined, convenient, opulent

the fierce femme website experience

Divine Design

Ambitious Abundance

Breakthrough Brand

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branding package

custom brand & web design package

website template customization package

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A website guaranteed to captivate unaccompanied by the big price tag 

Rothwein Design templates

Website templates that take the stress out of creating a website and actually do their job: attract and convert. Skip the complicated parts of DIYing your website and jump straight into the fun part! With these templates, easily customize an already gorgeous website to fit your unique brand. And the best part, it’s ready to launch when you are.

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Turn the template of your choosing

INTO

The website you’ve always dreamt of

Skip the confusing, frustrating, time consuming set up and jump straight to the fun part!

"She is ridiculously talented and it felt like she was reading my mind through out this whole process."

What can I say? Working with Jenna has been amazing. Besides being a sweet and phenomenal person and such a pleasure to work with; she is ridiculously talented and it felt like she was reading my mind through out this whole process. She took something that means the world to me and took my ideas and made them a reality. 1000/10 would recommend her talents & creativity to anyone looking to update or create their branding.  My branding package is so cute/ to die for and so much better than I could have ever imagined. Jenna is so talented and I loved working with her. I will continue to use her services any chance I can get!

- Erin, wild mane salon

"This whole experience was so fun from start to finish!"

As far as the Website in a Day package we communicated every step of the way & she even let me know I had an issue with my opt-in page that I hadn't even noticed. I 100% recommend Rothwein Design for anyone looking to step away from minimalist branding & go in a funky new direction!

- ANDREA, your obm bestie

"The Website In A Day Package was EVERYTHING I needed!"

Jenna exceeded my expectations in every aspect of this process. I appreciated how organized and easy Jenna made this entire process. I felt most comfortable working with Jenna because of how thorough she was with getting to me, my brand and my journey as an entrepreneur. She did an excellent job at not only designing my website, but making my website the vibe and aesthetic I wanted- fun, approachable and not overwhelming. I could tell that Jenna really took all the information I told her into consideration when designing my website and it came out beautiful! Her support before, during and even after this process has been amazing and I am so excited to work with her more on future projects and endeavors.

- Erin, The melanin method

If you've felt stuck with your branding and can't find anything that feels just right, Jenna is DEFINITELY worth the investment!

Jenna captured everything I have ever envisioned for my brand and more!! Luckily, we're both lovers of everything cottage core and whimsical, so she was able to incorporate those aspects into my branding in the most beautiful way possible! I've been trying to figure out my branding on my own since I created my business, but nothing was really clicking, and everything I shared on my socials just didn't feel like me. I'm so excited to revamp my business with this new branding and love how easy Jenna made this process! (Seriously, the organization of her branding/website copy workbooks is *chef's kiss*) Although I was part of her beta program, I would have fully invested in Jenna, and her craft had I stumbled upon her work at a different time! If you've felt stuck with your branding and can't find anything that feels just right, Jenna is DEFINITELY worth the investment!

- serena, simply serena

"Jenna hit the right balance of insightful creative input and adherence to my vision."

Jenna hit the right balance of insightful creative input and adherence to my vision. That's a rare combination in a designer. I now recommend her to all my friends.

- don, colrcopy

"I am so happy with the logo Jenna created for my organizing business."

I am so happy with the logo Jenna created for my organizing business. She was so patient, taking in all my feedback and making revisions until I was completely happy. I look forward to working with Jenna on future projects.

- jill, stress less professional organizing

"I have received positive feedback from customers about the site."

As a new business owner, I was pleased with Jenna's expert assistance- creating a clean design and giving a professional look to my website. She followed my instructions to the letter, was immediately responsive to my questions and had some great ideas. I have received positive feedback from customers about the site.

- ruth & mark, gallery northeast

"Jenna is very professional and takes her work seriously while simultaneously maintaining a relaxed, comfortable client experience."

Jenna is very professional and takes her work seriously while simultaneously maintaining a relaxed, comfortable client experience. She is highly communicative and always listened to what I had to say.

- Donte, project special

Past Projects

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creativity.
design.
branding
strategy.
high vibes.
friendship.
authnticity.
passion.
embracing what makes you unique.

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