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Business Advice

2 CTAs You NEED To Be Using In Your Business

CTAs are HUGE in your business. They tell your ideal customers exactly what you want them to and motivate them to go ahead and do it.  (Read Story Strategy Element 5: Call-To-Action to learn more.) I recommend two types of calls-to-action: Direct CTAs and Transitional CTAs Direct CTAs include statements like “Buy Now,” “Book A Discovery Call,” […]

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Why You’re Confusing Your Customers(+ How To Fix It)

As entrepreneurs, we often get so focused on the details of our company that we forget to step back and understand things from out customer’s POV. As a result, we talk over our potential customers’ heads in our communication and marketing. This makes them feel confused and so they lose interest, feel insecure, and take […]

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Grow Your Business By Getting SPECIFIC

A big mistake I think every single entrepreneur has made at some point in their business (especially at the beginning) is not getting specific enough. If you’re attempting to target anyone, and everyone is a potential customer, your business will never be known for anything. Here’s the good news: When you nail down exactly who […]

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How To Motivate Your Customers To Take Action

Here’s the simple truth: Your customer will not take action unless they are challenged to take action. I know- kind of annoying but that’s just how humans work. In stories, characters don’t take action on their own. They must be challenged. A story where a woman who needs to lose 30 pounds and simply decides […]

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How To Create A BIG Brand(Even With A Small Budget)

If you have good marketing, it makes people understand what you offer. If you have good branding, it makes people feel a certain way about what you offer. When you master this, you can create exponential value in your business. Branding is what allowed Starbucks to sell a 50 cent cup of coffee or $4. […]

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How We Can Express Our Authority Without Being Braggy & Turning Our Audience Off

As we’ve learned, we are not the hero in our brand story. We are the guide. And part of what makes a good, reliable, trust-worthy guide is authority. But no one likes a know-it-all show-off who preaches at them. So how can we express our authority to our audience without bragging about ourselves so much that […]

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Give Your Customers A “Happily Ever After”

In movies and books (really anytime you’re telling a story) the audience needs to know what the happy ending can look like. We’re rooting for that to happen the whole time. When it comes to creating this messaging in your marketing, you need to cast a vision for a happy ending for your customer. What this […]

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Utilize These 2 Mental Triggers To Get Your Customers To Recognize You As The Guide They’ve Been Looking For

As we’ve learned, we are not the hero in our brand story but the guide. But what makes a guide likable, reliable, and trust-worthy? There 2 main characteristics that make a guide a guide: Empathy & Authority When Luke Skywalker meets Yoda, he encounters the perfect guide. Yoda is the lovable character who understands Luke’s dilemma […]

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How To Become An Authority In Your Niche

Having trouble being seen as an authority figure within your niche? After you read this post you’ll be well equipped with the tools you need to start being recognized as the authority you are. No matter what you’re selling, if you don’t position your products correctly, you’ll lose credibility and stunt the growth of your […]

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The 2 Types Of Plans Your Customer Needs To Make The Purchase

As guides in our brand’s story, we need to provide our customers with a solid plan. (Read Story Strategy Element 4: Plan to learn more) There are 2 kinds of plans that your customer needs to feel comfortable enough to actually press the “Buy Now” button and purchase from you: The Process Plan and The Agreement Plan […]

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Attract Loyal Customers With These 3 Rules

Getting on your customer’s good side is obviously a main priority in our business. So how can we create an amazing customer experience that leaves them no choice but to become super fans and coming back for more? 1. Go Above & Beyond & Beyond Meeting your customer’s expectations is the bare minimum. If you […]

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