Welcome to the Rothwein Design Blog

The get-to-the-point, no BS, high value library of knowledge that will leave you feeling like a pro

Story Strategy

Here’s What Happens To Our Brains When It Listens To A Story

Alternative title: Our brain’s love story with stories. Our love of stories runs deep. We have been telling stories since before we were even farming. We are born storytellers. We love stories so much that we as humans actually have very little ability to resist a good story. This is good news for us as […]

read more

How We Can Express Our Authority Without Being Braggy & Turning Our Audience Off

As we’ve learned, we are not the hero in our brand story. We are the guide. And part of what makes a good, reliable, trust-worthy guide is authority. But no one likes a know-it-all show-off who preaches at them. So how can we express our authority to our audience without bragging about ourselves so much that […]

read more

Give Your Customers A “Happily Ever After”

In movies and books (really anytime you’re telling a story) the audience needs to know what the happy ending can look like. We’re rooting for that to happen the whole time. When it comes to creating this messaging in your marketing, you need to cast a vision for a happy ending for your customer. What this […]

read more

Utilize These 2 Mental Triggers To Get Your Customers To Recognize You As The Guide They’ve Been Looking For

As we’ve learned, we are not the hero in our brand story but the guide. But what makes a guide likable, reliable, and trust-worthy? There 2 main characteristics that make a guide a guide: Empathy & Authority When Luke Skywalker meets Yoda, he encounters the perfect guide. Yoda is the lovable character who understands Luke’s dilemma […]

read more

The 2 Types Of Plans Your Customer Needs To Make The Purchase

As guides in our brand’s story, we need to provide our customers with a solid plan. (Read Story Strategy Element 4: Plan to learn more) There are 2 kinds of plans that your customer needs to feel comfortable enough to actually press the “Buy Now” button and purchase from you: The Process Plan and The Agreement Plan […]

read more

Story Strategy Element 7: Success

One thing I want you to take away from this blog post is… Never assume people understand how your brand can change their lives. TELL THEM. We have to tell our customers how great their life can look if they buy our products/services. During the dark times of the Depression, Franklin Roosevelt used the song “Happy […]

read more

Story Strategy Element 6: Failure

This Story Strategy element may seem a little counterproductive at first, but once you understand it’s importance in the story of your brand you’ll be palming your forehead saying “DUH.” In order for a story to be captivating, thrilling, and worth hearing through there has to be some suspense. Stories need some conflict and threatening […]

read more

Story Strategy Element 5: Call-To-Action

Here’s the bottom line: Your customer will not take action unless they are challenged to take action. I know- kind of annoying but that’s just how we work as human beings. In stories, characters don’t take action on their own. They must be challenged. A story where a woman who needs to lose 30 pounds […]

read more

Story Strategy Element 4: Plan

Customers trust a guide who has a plan. (Read Story Strategy Element 3: Guide to learn about your role as the guide) We need to lay out a simple plan of action for them to take, before they’re able to be ready to invest in what we’re offering. Actually making a purchase is a huge step, especially […]

read more

Story Strategy Element 3: Guide

Here’s the bottom line: Customers aren’t looking for another hero; they’re looking for a GUIDE. As I explained in Story Strategy Elements 1: Character, you are NOT the hero in this story. Your customer is. If heroes in a story could solve their own problems, they would never get into trouble in the first place. That’s […]

read more

Story Strategy Element 2: Problem

In it’s simplest form, a story starts with a character who lives in peace and balance. Then suddenly something throws off that balance and disturbs the peace- a bomb explodes, someone is kidnapped, a disaster strikes, etc. The hero then sets out on a journey to return to the life of bliss they once enjoyed. […]

read more

Story Strategy Element 1: Character

Starting off the Story Strategy Elements Series is Element 1: Character. Every story obviously needs a main character, a protagonist, and a hero. In your brand story, who do you think the main character is? (Hint: it’s NOT you.) It’s actually your customer! As humans we live our lives through our own first person POV. […]

read more

What is the Story Strategy?

I’m a big advocate of using the Story Strategy to really captivate our audience and inspire them to work with us and better their own lives. But what exactly is the Story Strategy? And why will I not shut up about it? The Story Strategy is all about using the 7 elements of storytelling to entice and […]

read more

Divine Design

Ambitious Abundance

Breakthrough Brand

Your dream business Awaits

learn more

branding package

custom brand & web design package

website template customization package

learn more

learn more

learn more

A one-of-a-kind offer for one-of-a-kind businesses.

This custom brand & web design experience is saturated with luxury, convenience, & an overwhelming sense of "wow this is easy" from kick off call to final handover.

Your dream website built and ready to launch in a        

day

streamlined, convenient, irresistable

WEBSITE IN A DAY

A website guaranteed to captivate unaccompanied by the big price tag 

Website templates

Website templates that take the stress out of creating a website and actually do their job: attract and convert.

Skip the complicated parts of DIYing your website and jump straight into the fun part! With these templates, easily customize an already gorgeous website to fit your unique brand. And the best part, it’s ready to launch when you are.

shop website templates

Turn the template of your choosing

INTO

The website you’ve always dreamt of

Skip the confusing, frustrating, time consuming set up and jump straight to the fun part!

"She is ridiculously talented and it felt like she was reading my mind through out this whole process."

What can I say? Working with Jenna has been amazing. Besides being a sweet and phenomenal person and such a pleasure to work with; she is ridiculously talented and it felt like she was reading my mind through out this whole process. She took something that means the world to me and took my ideas and made them a reality. 1000/10 would recommend her talents & creativity to anyone looking to update or create their branding.  My branding package is so cute/ to die for and so much better than I could have ever imagined. Jenna is so talented and I loved working with her. I will continue to use her services any chance I can get!

- Erin, wild mane salon

"This whole experience was so fun from start to finish!"

As far as the Website in a Day package we communicated every step of the way & she even let me know I had an issue with my opt-in page that I hadn't even noticed. I 100% recommend Rothwein Design for anyone looking to step away from minimalist branding & go in a funky new direction!

- ANDREA, your obm bestie

"The Website In A Day Package was EVERYTHING I needed!"

Jenna exceeded my expectations in every aspect of this process. I appreciated how organized and easy Jenna made this entire process. I felt most comfortable working with Jenna because of how thorough she was with getting to me, my brand and my journey as an entrepreneur. She did an excellent job at not only designing my website, but making my website the vibe and aesthetic I wanted- fun, approachable and not overwhelming. I could tell that Jenna really took all the information I told her into consideration when designing my website and it came out beautiful! Her support before, during and even after this process has been amazing and I am so excited to work with her more on future projects and endeavors.

- Erin, The melanin method

If you've felt stuck with your branding and can't find anything that feels just right, Jenna is DEFINITELY worth the investment!

Jenna captured everything I have ever envisioned for my brand and more!! Luckily, we're both lovers of everything cottage core and whimsical, so she was able to incorporate those aspects into my branding in the most beautiful way possible! I've been trying to figure out my branding on my own since I created my business, but nothing was really clicking, and everything I shared on my socials just didn't feel like me. I'm so excited to revamp my business with this new branding and love how easy Jenna made this process! (Seriously, the organization of her branding/website copy workbooks is *chef's kiss*) Although I was part of her beta program, I would have fully invested in Jenna, and her craft had I stumbled upon her work at a different time! If you've felt stuck with your branding and can't find anything that feels just right, Jenna is DEFINITELY worth the investment!

- serena, simply serena

"Jenna hit the right balance of insightful creative input and adherence to my vision."

Jenna hit the right balance of insightful creative input and adherence to my vision. That's a rare combination in a designer. I now recommend her to all my friends.

- don, colrcopy

"I am so happy with the logo Jenna created for my organizing business."

I am so happy with the logo Jenna created for my organizing business. She was so patient, taking in all my feedback and making revisions until I was completely happy. I look forward to working with Jenna on future projects.

- jill, stress less professional organizing

"I have received positive feedback from customers about the site."

As a new business owner, I was pleased with Jenna's expert assistance- creating a clean design and giving a professional look to my website. She followed my instructions to the letter, was immediately responsive to my questions and had some great ideas. I have received positive feedback from customers about the site.

- ruth & mark, gallery northeast

"Jenna is very professional and takes her work seriously while simultaneously maintaining a relaxed, comfortable client experience."

Jenna is very professional and takes her work seriously while simultaneously maintaining a relaxed, comfortable client experience. She is highly communicative and always listened to what I had to say.

- Donte, project special

Website in a day

Create my dream website

Create my brand

home

about

services

portfolio

creativity.
design.
branding
strategy.
high vibes.
friendship.
authnticity.
passion.
embracing what makes you unique.

so excited you're here bestie

shop website templates