Welcome to the Rothwein Design Blog

The get-to-the-point, no BS, high value library of knowledge that will leave you feeling like a pro

How To Create A Freebie That Grows Your Email List

So I hear you want your audience to actually join your email list so that you can effectively sell to more people…but you’re not really sure how. You need a lead generator. (AKA a freebie) This is free a resource that magnetically attracts people to you business and invites them to take action. This is […]

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Here’s What Happens To Our Brains When It Listens To A Story

Alternative title: Our brain’s love story with stories. Our love of stories runs deep. We have been telling stories since before we were even farming. We are born storytellers. We love stories so much that we as humans actually have very little ability to resist a good story. This is good news for us as […]

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2 CTAs You NEED To Be Using In Your Business

CTAs are HUGE in your business. They tell your ideal customers exactly what you want them to and motivate them to go ahead and do it.  (Read Story Strategy Element 5: Call-To-Action to learn more.) I recommend two types of calls-to-action: Direct CTAs and Transitional CTAs Direct CTAs include statements like “Buy Now,” “Book A Discovery Call,” […]

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Is A Weak Brand Identity Holding Your Business Back?

When it comes to how you want your brand to be described, absolutely no one wants their brand to be “weak.” Weak brands don’t make an impact; they don’t make money; and they don’t change lives. Having a weak brand may be what’s holding your business and your growth back. Here’s how you can strengthen […]

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Why You’re Confusing Your Customers(+ How To Fix It)

As entrepreneurs, we often get so focused on the details of our company that we forget to step back and understand things from out customer’s POV. As a result, we talk over our potential customers’ heads in our communication and marketing. This makes them feel confused and so they lose interest, feel insecure, and take […]

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Grow Your Business By Getting SPECIFIC

A big mistake I think every single entrepreneur has made at some point in their business (especially at the beginning) is not getting specific enough. If you’re attempting to target anyone, and everyone is a potential customer, your business will never be known for anything. Here’s the good news: When you nail down exactly who […]

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How To Motivate Your Customers To Take Action

Here’s the simple truth: Your customer will not take action unless they are challenged to take action. I know- kind of annoying but that’s just how humans work. In stories, characters don’t take action on their own. They must be challenged. A story where a woman who needs to lose 30 pounds and simply decides […]

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The Power Of The “Buy Now” Button

Call-To-Actions are a VITAL part of not just our websites but our overall marketing. (Read Story Strategy Element 5: Call-To-Action and to learn more about CTAs) The power a simple “Buy Now” button has on your website will blown your mind. One of best things you can do in your business is to make your calls to action […]

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How To Create A BIG Brand(Even With A Small Budget)

If you have good marketing, it makes people understand what you offer. If you have good branding, it makes people feel a certain way about what you offer. When you master this, you can create exponential value in your business. Branding is what allowed Starbucks to sell a 50 cent cup of coffee or $4. […]

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How We Can Express Our Authority Without Being Braggy & Turning Our Audience Off

As we’ve learned, we are not the hero in our brand story. We are the guide. And part of what makes a good, reliable, trust-worthy guide is authority. But no one likes a know-it-all show-off who preaches at them. So how can we express our authority to our audience without bragging about ourselves so much that […]

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Give Your Customers A “Happily Ever After”

In movies and books (really anytime you’re telling a story) the audience needs to know what the happy ending can look like. We’re rooting for that to happen the whole time. When it comes to creating this messaging in your marketing, you need to cast a vision for a happy ending for your customer. What this […]

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Utilize These 2 Mental Triggers To Get Your Customers To Recognize You As The Guide They’ve Been Looking For

As we’ve learned, we are not the hero in our brand story but the guide. But what makes a guide likable, reliable, and trust-worthy? There 2 main characteristics that make a guide a guide: Empathy & Authority When Luke Skywalker meets Yoda, he encounters the perfect guide. Yoda is the lovable character who understands Luke’s dilemma […]

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How I’m Able To Read Your Mind & Create The Brand You’ve Been Envisioning

Guess what…I can read your mind. Okay not actually but one of the most common things my clients say to me when I show them their logo, branding, website, etc is “OMG you read my fucking mind.” Here’s how I’m able to accurately create your brand vision: 1. When we begin working together I have you […]

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How To Become An Authority In Your Niche

Having trouble being seen as an authority figure within your niche? After you read this post you’ll be well equipped with the tools you need to start being recognized as the authority you are. No matter what you’re selling, if you don’t position your products correctly, you’ll lose credibility and stunt the growth of your […]

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meet the mad woman behind it all

Welcome to Rothwein Design

Hi there! I’m Jenna, owner of Rothwein Design. I’m a professional Brand & Web Designer who creates uniquely stunning design that makes you

After years of experience and continuous education, I have acquired the knowledge, talent, and tools to take you from misunderstood and invisible to the go-to guru that everyone wants to be.

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I’m ready to team up and transform your brand into a dream client magnet and create a website that seals the deal. How about you?

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stand out as an authority

grab your dream client's attention

convert fans into clients into super fans

Create my dream website

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A one-of-a-kind offer for one-of-a-kind businesses.

This custom brand & web design experience is saturated with luxury, convenience, & an overwhelming sense of "wow this is easy" from kick off call to final handover.

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A website guaranteed to captivate unaccompanied by the big price tag 

Website templates

Website templates that take the stress out of creating a website and actually do their job: attract and convert.

Skip the complicated parts of DIYing your website and jump straight into the fun part! With these templates, easily customize an already gorgeous website to fit your unique brand. And the best part, it’s ready to launch when you are.

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Skip the confusing, frustrating, time consuming set up and jump straight to the fun part!

"She is ridiculously talented and it felt like she was reading my mind through out this whole process."

What can I say? Working with Jenna has been amazing. Besides being a sweet and phenomenal person and such a pleasure to work with; she is ridiculously talented and it felt like she was reading my mind through out this whole process. She took something that means the world to me and took my ideas and made them a reality. 1000/10 would recommend her talents & creativity to anyone looking to update or create their branding.  My branding package is so cute/ to die for and so much better than I could have ever imagined. Jenna is so talented and I loved working with her. I will continue to use her services any chance I can get!

- Erin, wild mane salon

"This whole experience was so fun from start to finish!"

As far as the Website in a Day package we communicated every step of the way & she even let me know I had an issue with my opt-in page that I hadn't even noticed. I 100% recommend Rothwein Design for anyone looking to step away from minimalist branding & go in a funky new direction!

- ANDREA, your obm bestie

"The Website In A Day Package was EVERYTHING I needed!"

Jenna exceeded my expectations in every aspect of this process. I appreciated how organized and easy Jenna made this entire process. I felt most comfortable working with Jenna because of how thorough she was with getting to me, my brand and my journey as an entrepreneur. She did an excellent job at not only designing my website, but making my website the vibe and aesthetic I wanted- fun, approachable and not overwhelming. I could tell that Jenna really took all the information I told her into consideration when designing my website and it came out beautiful! Her support before, during and even after this process has been amazing and I am so excited to work with her more on future projects and endeavors.

- Erin, The melanin method

If you've felt stuck with your branding and can't find anything that feels just right, Jenna is DEFINITELY worth the investment!

Jenna captured everything I have ever envisioned for my brand and more!! Luckily, we're both lovers of everything cottage core and whimsical, so she was able to incorporate those aspects into my branding in the most beautiful way possible! I've been trying to figure out my branding on my own since I created my business, but nothing was really clicking, and everything I shared on my socials just didn't feel like me. I'm so excited to revamp my business with this new branding and love how easy Jenna made this process! (Seriously, the organization of her branding/website copy workbooks is *chef's kiss*) Although I was part of her beta program, I would have fully invested in Jenna, and her craft had I stumbled upon her work at a different time! If you've felt stuck with your branding and can't find anything that feels just right, Jenna is DEFINITELY worth the investment!

- serena, simply serena

"Jenna hit the right balance of insightful creative input and adherence to my vision."

Jenna hit the right balance of insightful creative input and adherence to my vision. That's a rare combination in a designer. I now recommend her to all my friends.

- don, colrcopy

"I am so happy with the logo Jenna created for my organizing business."

I am so happy with the logo Jenna created for my organizing business. She was so patient, taking in all my feedback and making revisions until I was completely happy. I look forward to working with Jenna on future projects.

- jill, stress less professional organizing

"I have received positive feedback from customers about the site."

As a new business owner, I was pleased with Jenna's expert assistance- creating a clean design and giving a professional look to my website. She followed my instructions to the letter, was immediately responsive to my questions and had some great ideas. I have received positive feedback from customers about the site.

- ruth & mark, gallery northeast

"Jenna is very professional and takes her work seriously while simultaneously maintaining a relaxed, comfortable client experience."

Jenna is very professional and takes her work seriously while simultaneously maintaining a relaxed, comfortable client experience. She is highly communicative and always listened to what I had to say.

- Donte, project special

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Bonus Video

Where I Share My Secret To Making My Client's Website's Irresistible 

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