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Brand this…brand that…brand strategy…brand identity…

But what does that word even mean?

A lot of people automatically associate “logo” with the word brand, and they’re not necessarily wrong. Your brand includes a logo but it’s much more than just a logo.

Your brand isn’t just one thing it’s a combination of so many elements and details. It’s your aesthetic, your core values, your message, your story, your ideal customers, how you solve your customers problems, etc. It’s what sets you apart from all the rest and tells your dream clients that you are the right choice for them.

Here’s an example of what I mean:

Coca Cola Coke GIF by The Coca-Cola Company - Find & Share on GIPHY

Coca Cola is a soda business(not a soda brand). Their brand is happiness, nostalgia, friendship, a good time, etc. If you look at every single piece of marketing they’ve put out, you’ll notice that they all go along with that vibe and that message. They speak to that audience.

Aside from that aspect of your brand you also have the physical attributes like…

✦ logo

✦ design elements

✦ color palette

✦ font parings

✦ brand voice/tone

✦ and more

When you put them all together (and use them consistently) you have a beautiful brand that your ideal customer is attracted to, is familiar with, and trusts enough to buy from.


If you’re ready to have a brand that authentically represents your business and naturally attracts your ideal clients, let’s work together.

What Is A “Brand”?

Branding

JENNA ROTHWEIN

Rothwein Design credits StoryBrand and Donald Miller with acquiring the knowledge of branding and marketing, and the strategy of storytelling used within these areas. I encourage you all to check out his podcast here, his website here, and purchase his book here. Rothwein Design is neither endorsed by nor affiliated with StoryBrand.

Where Did i learn all this awesome knowledge from?

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"She is ridiculously talented and it felt like she was reading my mind through out this whole process."

What can I say? Working with Jenna has been amazing. Besides being a sweet and phenomenal person and such a pleasure to work with; she is ridiculously talented and it felt like she was reading my mind through out this whole process. She took something that means the world to me and took my ideas and made them a reality. 1000/10 would recommend her talents & creativity to anyone looking to update or create their branding.  My branding package is so cute/ to die for and so much better than I could have ever imagined. Jenna is so talented and I loved working with her. I will continue to use her services any chance I can get!

- Erin, wild mane salon

"This whole experience was so fun from start to finish!"

As far as the Website in a Day package we communicated every step of the way & she even let me know I had an issue with my opt-in page that I hadn't even noticed. I 100% recommend Rothwein Design for anyone looking to step away from minimalist branding & go in a funky new direction!

- ANDREA, your obm bestie

"The Website In A Day Package was EVERYTHING I needed!"

Jenna exceeded my expectations in every aspect of this process. I appreciated how organized and easy Jenna made this entire process. I felt most comfortable working with Jenna because of how thorough she was with getting to me, my brand and my journey as an entrepreneur. She did an excellent job at not only designing my website, but making my website the vibe and aesthetic I wanted- fun, approachable and not overwhelming. I could tell that Jenna really took all the information I told her into consideration when designing my website and it came out beautiful! Her support before, during and even after this process has been amazing and I am so excited to work with her more on future projects and endeavors.

- Erin, The melanin method

If you've felt stuck with your branding and can't find anything that feels just right, Jenna is DEFINITELY worth the investment!

Jenna captured everything I have ever envisioned for my brand and more!! Luckily, we're both lovers of everything cottage core and whimsical, so she was able to incorporate those aspects into my branding in the most beautiful way possible! I've been trying to figure out my branding on my own since I created my business, but nothing was really clicking, and everything I shared on my socials just didn't feel like me. I'm so excited to revamp my business with this new branding and love how easy Jenna made this process! (Seriously, the organization of her branding/website copy workbooks is *chef's kiss*) Although I was part of her beta program, I would have fully invested in Jenna, and her craft had I stumbled upon her work at a different time! If you've felt stuck with your branding and can't find anything that feels just right, Jenna is DEFINITELY worth the investment!

- serena, simply serena

"Jenna hit the right balance of insightful creative input and adherence to my vision."

Jenna hit the right balance of insightful creative input and adherence to my vision. That's a rare combination in a designer. I now recommend her to all my friends.

- don, colrcopy

"I am so happy with the logo Jenna created for my organizing business."

I am so happy with the logo Jenna created for my organizing business. She was so patient, taking in all my feedback and making revisions until I was completely happy. I look forward to working with Jenna on future projects.

- jill, stress less professional organizing

"I have received positive feedback from customers about the site."

As a new business owner, I was pleased with Jenna's expert assistance- creating a clean design and giving a professional look to my website. She followed my instructions to the letter, was immediately responsive to my questions and had some great ideas. I have received positive feedback from customers about the site.

- ruth & mark, gallery northeast

"Jenna is very professional and takes her work seriously while simultaneously maintaining a relaxed, comfortable client experience."

Jenna is very professional and takes her work seriously while simultaneously maintaining a relaxed, comfortable client experience. She is highly communicative and always listened to what I had to say.

- Donte, project special

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