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A big mistake I think every single entrepreneur has made at some point in their business (especially at the beginning) is not getting specific enough.

If you’re attempting to target anyone, and everyone is a potential customer, your business will never be known for anything. Here’s the good news:

When you nail down exactly who your customer is and become super specific in telling them exactly what problem you can solve for the, you business will grow wings and fly.

Ask yourself “What problem do I want to be known to have the solution for?” A solution to a problem is the only thing people will actually type in their credit card info and pay for. The more specific your offer is, the more likely someone is to buy it.

Imagine this:

Scenario 1: You and your friends are out at a restaurant. You just finished up dinner and the waitress comes over to your table and says, “Wow, you guys really cleaned up. Did anyone leave room for dessert?” I would estimate that’s there about a 10% chance someone’s gonna say “Yeah sure, what’s my options?”

Scenario 2: Your waitress comes over and says, “Wow, you guys really cleaned up. We have a gooey chocolate cake, if anyone left room for dessert.” I would say the chances someone gets the desert just went from 10% to 20% just like that.

Chocolate Cake GIF - Find & Share on GIPHY

Scenario 3: Your waitress says, “Wow, you guys really cleaned up. The chef makes a gooey chocolate cake once a month and there are 10 slices. Has anyone left room for dessert?” The odds just went from 20% to at least 50%. 

Scenario 4: Your waitress says, “Wow, you guys really cleaned up. I gotta tell ya the chef makes a gooey chocolate cake. He only makes it once a month and there are 10 slices left. I recommend that the 6 of you get 2 slices and each of you get a couple bites. Can I bring that to your table?” You are up to a 95% success rate!

So, if you tell your audience, “Hey I’m a business coach.” That’s the equivalent of “Did anyone leave room for dessert?”

But if you say “It is so frustrating to pour your soul into your business and see no growth. I give you the tools and guidance to bring in new clients, hit new income goals, and gain confidence. I have an easy-to-follow group coaching program that teaches you everything you need to know to give your business wings and fly.” your audience will actually pay attention to you and your success rate will skyrocket.

You also need to make sure you’re defining your product. What do you offer? Just like with saying “gooey chocolate cake” instead of saying “dessert.”

Make this simple tweak in your business and the perspective you have on it. It will not only make things easier on you but also speak to the desires of your ideal customers.

Ensure your brand and website do their job to catch your dream customer’s eye, increase leads, hit new income goals, and take your business to a whole new level. Leave it to the pros. Take the first step towards your dream life!

Grow Your Business By Getting SPECIFIC

Branding, Business Advice

JENNA ROTHWEIN

Rothwein Design credits StoryBrand and Donald Miller with acquiring the knowledge of branding and marketing, and the strategy of storytelling used within these areas. I encourage you all to check out his podcast here, his website here, and purchase his book here. Rothwein Design is neither endorsed by nor affiliated with StoryBrand.

Where Did i learn all this awesome knowledge from?

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Jenna captured everything I have ever envisioned for my brand and more!! Luckily, we're both lovers of everything cottage core and whimsical, so she was able to incorporate those aspects into my branding in the most beautiful way possible! I've been trying to figure out my branding on my own since I created my business, but nothing was really clicking, and everything I shared on my socials just didn't feel like me. I'm so excited to revamp my business with this new branding and love how easy Jenna made this process! (Seriously, the organization of her branding/website copy workbooks is *chef's kiss*) Although I was part of her beta program, I would have fully invested in Jenna, and her craft had I stumbled upon her work at a different time! If you've felt stuck with your branding and can't find anything that feels just right, Jenna is DEFINITELY worth the investment!

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